Monica Nassif - “I Bottled My Mother: The Mrs. Meyer’s Story: Grit, Grime & Growing a Business” - Ep. 3135
Monica Nassif didn’t just build a brand—she bottled a legacy. I Bottled My Mother is the gritty, hilarious, heartfelt origin story behind Mrs. Meyer’s Clean Day, the cult-favorite cleaning line inspired by Monica’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with little more than elbow grease, common sense, and a garden full of vegetables.
Part startup manual, part memoir, this is the candid story of how one woman turned domestic skills into corporate strategy, and a small soap company into a household name. From a chaotic Iowa childhood to a career in brand building and product development, Monica brings us inside the messy business of entrepreneurship—one that began on her kitchen floor and grew into a national retail presence with shelves in Walmart, Target, Whole Foods, and beyond. Told in short, sharp chapters with warmth and wit, this is a story about startups, motherhood, and the power of building something honest, authentic and good. For anyone who’s ever asked: “How do I make my way in the world using what I already have?”—this book is your bottle of encouragement. Meet Mrs. Meyers: the 93-year-old woman who gave birth to nine children in ten years.
Monica Nassif is a founder, entrepreneur, brand builder, and motivational speaker known for pioneering success in the consumer household cleaning product market through her ventures including Mrs. Meyer’s Clean Day. Fearless with a can-do, hands-on approach to running a business, Nassif launched four startups. Two succeeded and two flopped. Her most successful venture, the Mrs. Meyer’s Clean Day brand, completely revolutionized the $30 billion U.S. consumer market of household cleaning products. She created aromatherapeutic and earth-friendly products with a consistent fragrance and performance across all types of household cleaners—counter-top spray, dish soap, hand soap, laundry detergent and more.
Nassif built two brands in this new premium category: Caldrea and Mrs. Meyer’s Clean Day. She didn’t just build the Mrs. Meyer’s brand from scratch—Nassif bottled a legacy—her mother. The cult-like favorite cleaning line was inspired by Nassif’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with little more than elbow grease, commonsense and a garden full of vegetables. Nassif believes in the power of building authentic and authoritative brands to stand the test of time.
She sold her company to SC Johnson in 2008, and the Mrs. Meyer’s brand continues to thrive in the marketplace. To this day, Nassif inspires entrepreneurs and founders with her success story of hard work, perseverance and marketing savvy. She launched her career with Target Corporation in marketing communications as a speechwriter, editor and publicist. She continued her career by launching a marketing communications agency in Minneapolis called Kilter Incorporated. The agency served consumer product brands and retail companies, such as Target. During that time, she honed her talent for building beloved brands.
Awards and Honors:
Good Housekeeping Magazine Entrepreneur of the Year Associated with Mrs. Meyer's Clean Day
Minnesota Business Hall of Fame Inductee 2020 Associated with Mrs. Meyer's Clean Day
University of Minnesota - Entrepreneur of the Year Jan 2011 Associated with Mrs. Meyer's Clean Day
Ernst & Young Entrepreneur of the Year - National Award Nominee Jan 2007 Associated with Mrs. Meyer's Clean Day
Ernst & Young Entrepreneur of the Year | Midwest Division Jan 2007 Associated with Mrs. Meyer's Clean Day
Connect with Monica Nassif:
Website: https://www.monicanassif.com
LinkedIn: Monica Nassif
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