One day in January of this year, 2026, I was scrolling on Instagram and there was another horrible story about yet another act of abuse and violence against an innocent animal. There were thousands of comments calling out the violence, but the one that stuck out to me was…“why isn’t the media talking about this?” I asked myself the same thing. We all know that mainstream media has a powerful reach, in fact they have 1,440 minutes a day to influence the entire world.

I thought, “they could be doing so much good!” Like beautiful messaging regarding the importance of treating one another with kindness, as well as our beloved friends, the animals. As I sat there and pondered all of the goodness they could create; I decided I would start with doing something myself.

I have always thought that billboard imaging and messaging was a great way to advertise and communicate…and so it was born, Kind Hearts Media.

Through our billboard messaging, Kind Hearts Media invites everyone to participate in a local campaign celebrating the bond between people and animals.

Through a series of carefully placed billboard installations, participants have the opportunity to make a difference with a donation however big or small. Whether to honor a beloved pet, or help spread awareness, while directly contributing to the protection and well-being of all animals, including us. Did you know that where you find domestic violence you also find child and animal abuse as well?

Each placement serves as both a personal tribute and a public expression of compassion - with 100% of the proceeds directed to growing the organization to a national level. “Your heart is indeed your best part.” Love, Bernadette

Kind Hearts Media is a 501(c)(3)